Tea leaves were gathered and cooked in water in the early days of tea use, producing a bitter beverage. The leaves were utilised as medicine first and then as a pleasant drink second. India is the world's largest tea consumer, accounting for approximately 30% of worldwide output. India is also the world's second-largest tea exporter, after only China.
Ayurvedic practise has resulted in a lengthy legacy of herbal teas. Traditional Indian cuisine has traditionally employed medicinal plants and spices such as basil, cardamom, pepper, mint, and others. Chai conceals some of the harsher and more bitter characteristics of the medicinal additions with its sweet and milky taste, but cardamom, clove, and ginger lend a pleasant smell and flavour to the tea. Today, India is one of the world's major tea producers, with over 70% of domestic tea consumed within the country. The Indian tea business has grown to hold several worldwide tea brands and has evolved into one of the world's most technologically advanced tea enterprises.
Tea is deeply ingrained in Indian culture. A normal day starts at home with a cup of masala chai, followed by several cups throughout the day. Tea, which was previously appreciated as a simple, warm drink with health advantages, has now turned into a large industry. Various brands in India's tea market are altering several trends and dynamics. Premium tea consumption has surged in recent years, and there is a growing interest in purchasing premium teas online. The sale of premium and herbal teas has expanded dramatically as a result of improved customer knowledge and awareness.
Because of the COVID-19 epidemic, there has been a boom in the popularity of teas with proven health advantages. It has established itself as a wellness and lifestyle drink, and the market is seeing the introduction of various new tea kinds and mixes. Immunity-boosting beverages and superfoods containing Ayurvedic herbs such as Turmeric, Ashwagandha, Moringa, Tulsi, and others are popular. Flavored teas, in addition to immunity-boosting specialty teas, are gaining appeal among the younger population.
The FMCG business is no exception to the trend of sustainability. As the demand for and understanding of sustainability grows, one may anticipate this to have long-term consequences for the tea business. As the practise of delivering tea hampers at business gatherings, weddings, and other special occasions becomes more widespread, the brand's identity becomes increasingly important. Consumers are increasingly choosing branded labels. Tea businesses with engaging tales to tell and scalable business structures have seen a rise in investment.
Working from home with restricted social engagements, among other pandemic-related constraints, has given rise to businesses such as Shistaka. Shistaka is a certified organic tea company that offers an excellent selection of natural and organic herbal teas of the highest quality. The company takes pleasure in having created teas that employ therapeutic herbs to treat diseases while also keeping you energised throughout the day.