Around 42.6 litres of coffee are used per person year, making it one of the most popular drinks in the world. The majority of people now drink convenient types of coffee including pods, capsules, and instant in their homes, but according to Arnaud Deschamps, Head of Nescafé Dolce Gusto, coffee shops continue to be the market with the highest growth. Nescafé Dolce Gusto will introduce its next-generation equipment and pods for the home in December, beginning with Brazil, in an effort to replicate the coffee shop experience.
Nescafé Dolce Gusto NEO, a machine that combines three brewing techniques into one unit, has been created after five years at Nestlé's R&D Center for Systems in Switzerland. Users may make espressos, americanos, and drip-style coffees using the patented SmartBrew Technology. Nescafé research revealed at the launch event earlier this week indicates that 70% of Brazilians anticipate their home coffee maker to produce the greatest outcomes with the least amount of work. Each coffee pod has a code on the package that cannot be seen with the naked eye; this code tells the machine what sort of coffee the user desires. Thus, all that is required of them is to insert the chosen pod and click a button.
Additional information made public at the launch event further demonstrated Nescafé's justification for the multi-enabled machine and its origins in Brazil; in this region, up to 93% of people associate coffee shops with high-quality drinks, and 84% think it's crucial for hosts to serve high-quality coffee to their visitors. The three brewing processes were chosen by Nescafé's specialists to simulate the quality of a coffee shop, therefore the machine behaves differently depending on the type of pod inserted. However, customers may alter recipes to fit their unique preferences via an app, which Nescafe discovered to be a crucial feature valued by 69 percent of Brazilians.
The app is also tied to a loyalty programme, and when it is used in conjunction with a device, it will automatically record consumer usage information, automating the rewards system and enabling customised suggestions. David Rennie, Head of Nestlé Coffee Brands, said, "Nestlé is a tireless developer in the coffee industry. In a sustainable manner, "we are constantly seeking to deliver consumers new experiences, diversity, and quality in their coffee." Additionally, the pods were developed with sustainability in mind, which is a major motivator for most buyers. Pods often don't get good publicity when it comes to the environment; according to a 2021 story in The Independent, 30,000 wind wasted in landfills per month and take 500 years to degrade.
For Nescafé, solving this conundrum without sacrificing shelf life was an essential piece of the jigsaw. And getting the appropriate answer wasn't simple; the team had to test more than 200 material constructions for NEO. The end product is a paper-based pod that has been approved for composting, both residentially and commercially, by the international certification organisation TÜV Austria. The new pods include a biodegradable biopolymer liner that is thinner than a human hair and are constructed from 1g of paper that has been approved by Forest Stewardship Council (FSC) suppliers. The liner aids in preventing oxidation and preserving the coffee's flavour and freshness. They utilise 70 percent less packing overall, by weight, than existing capsules.
The thermoblock, which warms the water, is constructed of 85% recycled aluminium, while the coffee maker is made of 50% recycled plastic for non-food contact parts. It has an A++ energy class rating, a switch-off eco-mode, and is made to be easier to disassemble and repair. In a period of fast change, there are rising demands for coffee in terms of diversity, adaptability, personalization, and sustainability, all without sacrificing flavour and quality. With NEO, we've created a "Coffee Shop at Home" experience that seeks to live up to the standards of today's fervent coffee enthusiasts. Every element of NEO has been thoroughly thought out, including the hardware, the user interface, the coffee, and our first paper-based pods that can be composted at home. NEO is a symbol of our long-term future.
NEO is beginning in Brazil this year, but the developers expressed optimism that it will eventually spread to additional nations. The new paper-based capsules are exclusively made at the Montes Claros, Brazil, Nescafé Dolce Gusto facility. The first Nestlé facility to earn the Triple Zero accreditation for sustainability in all three dimensions—zero water consumption, zero waste generation, and zero greenhouse gas emissions—is Montes Claros. To support the NEO launch, Nestlé intends to invest more than CHF50 million (R$300 million) at the Montes Claros production in Brazil.
