"We have released the most crucial and critical element in every Indian home kitchen." Dabur Vedic Tea is prepared from a carefully selected combination of quality tea leaves. "We deeply examine 'digital smoke signals' and take direction in areas where we can thrill customers with 'unmet, unarticulated' need and create our proposal appropriately," said Lavesh Dewangan, brand manager at Dabur India Ltd.
India has a big tea drinking market, with both in-home and out-of-home usage driving beverage sales. In India, large corporations such as Hindustan Unilever Ltd. and Tata Consumer Beverages engage in the branded tea business. Dabur Vedic Tea will compete as a premium black tea with existing players. Dabur has introduced a slew of innovations in recent years in an attempt to gain a stronger foothold in Indian households. This includes launches in the categories of packaged foods, beverages, immunity, and personal care.
Dabur Vedic Tea is now available on the e-commerce platform Flipkart. "After the successful debut of Dabur Vedic Suraksha Tea in tea bag format last year, we are now thrilled to announce our latest product, Dabur Vedic Tea- Packaged Black Tea, for tea enthusiasts across the country." "It is a special blend of premium tea leaves from Assam, Nilgiri, and Darjeeling, combined with the goodness of over 30 Ayurvedic herbs," said Prashant Agarwal, marketing head, Health Supplement, Dabur India.
In the healthcare category, Dabur India sells Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail, and Dabur Pudin Hara; in the personal care category, Dabur Amla, Vatika, and Dabur Red Paste; and in the food and beverages category, Réal.