The “world’s most expensive cup of coffee,” which cost $55, was covered by us back in 2017. Six years later, a cup of coffee costs around three times as much.
Starting on February 6, Proud Mary Coffee Roasters, an Australian business with branches in Portland, Oregon, and Austin, Texas, will charge $150 for a cup of coffee. You are spending more than 30 times what Starbucks would charge you, and there is a reason for it.
The coffee in the cup is Black Jaguar Geisha from Hartmann Estate in Panama, which took first place in the Best of Panama competition in 2022. The Geisha variety, which was first found in Ethiopia, offers a complex flavour profile that baristas adore. In contrast to the Boquette producers who are more recognised for their Geisha coffees, Hartmann Estate grows their version in the Panamanian province of Santa Clara.
Proud Mary spent $2,000 for just one pound of the Black Jaguar Geisha coffee beans. Only 22 cups of the good stuff will be offered between the company’s Portland and Austin locations due to the relatively modest quantity. If you can’t get one, Proud Mary will be serving five more Hartmann coffees in February—two natural Geisha coffees in luxury pours and three available as espressos. The roaster’s website will also offer the actual beans for sale.
Even coffee lovers might find the $150 price tag on this particular cup of coffee to be excessive. Though many consumers are willing to pay a premium for wine, others in the industry have been attempting to convince consumers to think of coffee more like wine. Eater Portland remarked that given the amount of effort involved in collecting, roasting, and processing coffee beans, we pay very modest prices for our coffee in its story about Proud Mary’s limited-edition cup. They might be willing to spend a little bit more for their daily cup if more people realised how labor-intensive coffee is (maybe not $150 more, though).
The same thing was expressed in 2017 when Todd Goldsworthy, the former head of coffee at LA-based Klatch Coffee, was selling the $55 cup. He said, “I want them derived from a single vineyard sometimes, those really, really rare wines, where the terroir is just appropriate for a grape.” “That’s what we’re aiming at with this coffee, and I’m willing to pay considerably more for that. That was a pretty luxurious experience.
Proud Mary has since released a more opulent choice. There is also a very small supply, as there are with many wonderful items.
Proud Mary Coffee Australia. Buy Specialty Coffee, Geisha and Coffee Equipment. Roasted in Melbourne and shipped internationally.
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