According to a press statement from the company, Rage Coffee, a caffeine innovation FMCG brand with headquarters in Delhi, has partnered with QSR chain 99 Pancakes to sell its carefully picked menu items through them. The coffee company will add the flavours Irish Hazelnut and French Vanilla to its repertoire as a result of this affiliation. According to a release, this newly selected menu for both brands will be available at all 40 99 Pancakes locations across India.
Currently, Maharashtra, Gujarat, Uttar Pradesh, and Madhya Pradesh are home to 99 Pancakes locations. Three new locations for the pancake brand have been opened in Hyderabad, Telangana.
“Innovation, flavour experimentation, and a maverick mentality define Rage Coffee. We have incorporated this millennial perspective into our ethos.
This exciting partnership is an experiment using coffee and popular 99pancakes menu items “explained Rage Coffee’s founder and CEO, Bharat Sethi. The founder of 99 Pancakes, Vikesh Shah, commented on working with Rage Coffee: “Working with the unique coffee company Rage Coffee provides us the chance to develop new menu ideas. We want to target the discerning coffee drinkers with this partnership.”
Supported by cricketer Virat Kohli, Rage Coffee distributes its goods through a network of 5 CFAs, 15 super stockists, and 170 distributors, as well as through its own website, all major online platforms, and more than 5000 touch points around India.
In addition to the specialty pancakes, the company offers a 100% vegetarian menu that includes a variety of waffles, crepes, cakes, pastries, and desserts, as well as French macarons, chocolates, croissants, pizzas, shakes, coffee, and other beverages. This gives customers the chance to sample various dessert and snack options.
At Truoosh, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Truoosh may earn commission.
