The 10th Saudi Coffee Festival opened in Jazan on Saturday. The festival is a major marketing outlet for the premium Saudi coffee bean known as Khawlani. Coffee is an important tourist attraction for the area, putting the spotlight on one of the Kingdom’s most mountainous regions and its culture and traditions.
The 10th Saudi Coffee Festival began on Saturday in Jazan. The Ministry of Environment, Water, and Agriculture coordinated the 10-day celebration.
Saudi Arabia is one of the world’s major coffee consumers, and reaching self-sufficiency in coffee production is one of the Saudi Vision 2030 goals.
The event is a key marketing outlet for Khawlani, a premium Saudi coffee bean from the Jazan region. Coffee is a popular tourist attraction in the area, highlighting one of the Kingdom’s most hilly regions as well as its culture and traditions.
Khawlani is one of the most sought-after coffee beans in the world. It has been farmed in the region for over eight centuries and is mentioned numerous times in mediaeval poetry and hymns.
UNESCO included Saudi Khawlani coffee, as well as the skills and knowledge linked with its cultivation, on the List of the Intangible Cultural Heritage of Humanity last year.
According to Mufarh Al-Malki, CEO of the Saudi Coffee Festival, Al-Dayer governorate is thrilled to host the yearly festival and to represent a commodity that represents a significant economic windfall for the Kingdom.
According to the 2022 Saudi Coffee Festival data, the Jazan region is home to over 2,000 coffee farms with a total of 384,214 coffee trees and an annual yield of over 900 tonnes.
This year’s festival includes a tourism and heritage corner, traditional clothing stores, children’s theatre, food stalls, and, of course, specialty coffee, as well as a number of cultural events and activities under the title “Coffee Nights,” which will, according to the organisers, revive the heritage of Jazan and shed light on the region’s cultural legacy.
Arabic coffee is produced from gently roasted coffee beans that have been infused with fragrant spices such as cardamom, ginger, cloves, and saffron. Traditional Arabic coffee is normally unsweetened, however sugar can be added during preparation if the drinker prefers.
At Truoosh, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Truoosh may earn commission.