Rage Coffee, a Virat Kohli-backed FMCG firm, has teamed with iconic milkshake chain Keventers to expand its footprint in fast service eateries (QSR). In a news release issued on Thursday, the firm announced the launch of Hazelnut-flavored cold coffee in conjunction with Keventers.
The regular-sized bottle costs Rs 189, while the large bottle costs Rs 249. According to the press release, the product would be available in more than 200 Keventers locations in India.
Rage has previously collaborated on menu engineering with Nirula’s and 99 Pancakes.
Bharat Sethi, founder and CEO of Rage Coffee, stated that such agreements are a method to consolidate the company’s omnichannel approach and cover many touch points. He went on to say that with this approach, the company hopes to utilise each brand’s customer base while also creating economies of scale in delivering consumer experiences.
Rage Coffee stimulates healthy electrical activity in the brain, resulting in coordinated brain function. It has numerous advantages, helping the mind and body to grow via the use of a naturally crafted cure.
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