Costa Coffee Overhauls Its Strategy To Tackle Heightened Competition In The Indian Market
5 / 5 / 2023
Costa Coffee, run by Devyani International in India, is exploring multiple ways to attract millennial
2
3
and Gen Z customers as competition in the country's coffee chain market intensifies.
4
The company is upgrading its stores and launching a 360-degree campaign to drive business.
5
Costa Coffee plans to open new stores in India's top eight to ten cities and also tap into premium office spaces, airports, and highways.
6
The uplift store designs include individual workspaces, community tables
7
and warm, bright interiors, among other features.
8
Costa Coffee aims to capitalize on evolving consumer preferences for experimentation and specialty brews in India's crowded cafe market.