Costa Coffee Overhauls Its Strategy To Tackle Heightened Competition In The Indian Market

5 / 5 / 2023

Costa Coffee, run by Devyani International in India, is exploring multiple ways to attract millennial

2

3

and Gen Z customers as competition in the country's coffee chain market intensifies.

4

The company is upgrading its stores and launching a 360-degree campaign to drive business.

5

Costa Coffee plans to open new stores in India's top eight to ten cities and also tap into premium office spaces, airports, and highways.

6

The uplift store designs include individual workspaces, community tables

7

and warm, bright interiors, among other features.

8

Costa Coffee aims to capitalize on evolving consumer preferences for experimentation and specialty brews in India's crowded cafe market.

FOR MORE HEAD TO